The aim of this project is to establish a novel global reorganization through integral design strategies operating across various levels and scales, with a specific focus on enhancing the quality of tourist accommodation throughout the region. Beyond revitalizing urban centers, the objective is to render the entire area fully attractive to visitors, thereby fostering sustainable tourism development.
Program: Masterplan for the Coastal and lakefront redevelopment, new harbour and port terminal design
Location: Brenzone (VR), Italy
Client: Municipality of Brenzone
Assignment: ATENASTUDIO + KREJ engineering s.r.l + Tito Parisi + Adriano Volpato
Awards: 1st Prize
The project is structured around multi-level interventions targeting different scales. These interventions encompass four distinct levels: the lake, the extensive system of tourist infrastructures, localized infrastructure, and urban redevelopment. A pivotal feature of the lake enhancement involves the creation of a 4-meter-wide cycle path, ensuring full accessibility for individuals with disabilities. This path, delineated by the retaining wall of the S.R. 249 “Gardesana Orientale,” establishes a vital link between water and land, catalyzing connectivity throughout the area.
To address the challenge of marking such an expansive area, a texture of transversal signs was developed, serving as the foundational structure for the entire design intervention. This approach facilitates the discrete delineation of areas at various scales, thereby fostering a highly identifiable formal identity. Furthermore, the project introduces a modular system of lightweight wood structures along the lake’s shoreline, enhancing amenities such as bars, restrooms, canoe and surfboard storage, shading areas, recycling facilities, and information points. Additionally, localized infrastructure interventions include the establishment of a new marina in the Acquafresca area, a cable car linking Castelletto and Prada, and the construction of two new parking facilities in Castelletto and Porto. Urban redevelopment efforts concentrate on areas like Mugugnano and Castelletto, employing sign-based solutions derived from the overarching transversal texture, which defines the project’s holistic intervention strategy.